{"id":21447,"date":"2023-12-28T12:42:26","date_gmt":"2023-12-28T10:42:26","guid":{"rendered":"https:\/\/tdcenter.org\/?p=21447"},"modified":"2026-07-04T12:01:47","modified_gmt":"2026-07-04T09:01:47","slug":"reaching-the-global-south-the-challenge-of-communicating-russias-war-against-ukraine","status":"publish","type":"post","link":"https:\/\/tdcenter.org\/fr\/2023\/12\/28\/reaching-the-global-south-the-challenge-of-communicating-russias-war-against-ukraine\/","title":{"rendered":"Atteindre le Sud global : le d\u00e9fi de la communication sur la guerre men\u00e9e par la Russie contre l\u2019Ukraine"},"content":{"rendered":"<div class=\"wp-block-quick-download-button-download-button aligncenter qdbn-wrapper\"><div class=\"qdbn\" data-plugin-name=\"qdbn\" data-style=\"small\" data-file=\"hide-file\" data-size=\"hide-size\"><div class=\"qdbn-download-button-inner\"><button type=\"button\" data-button-type=\"small\" class=\"g-btn f-l\" style=\"background-color:#0e107b;color:#ffffff;border-radius:25px;border:1px solid #e2e2e2\" data-attachment-id=\"40299\" data-page-id=\"18850\" data-post-id=\"\" data-have-external=\"false\" data-external-url=\"\" data-wait-duration=\"0\" data-target-blank=\"true\" data-msg=\"Please wait...\" data-member=\"0\" data-has-icon-dark=\"false\" title=\"T\u00e9l\u00e9charger le PDF en anglais\"><span class=\"download-btn-icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 24 24\" width=\"22\" height=\"22\" aria-hidden=\"true\"><path d=\"M18 11.3l-1-1.1-4 4V3h-1.5v11.3L7 10.2l-1 1.1 6.2 5.8 5.8-5.8zm.5 3.7v3.5h-13V15H4v5h16v-5h-1.5z\"><\/path><\/svg><\/span><span>T\u00e9l\u00e9charger le PDF en anglais<\/span><\/button><p class=\"up\" style=\"background:transparent;border-radius:0\"><i class=\"fi fi-pdf\"><\/i><\/p><p class=\"down\" style=\"background:transparent;border-radius:0\"><i class=\"fi-folder-o\"><\/i><span class=\"file-size\">2 MB<\/span><\/p><\/div><\/div><quick-download-button-info class=\"qdb-btn-info\"><\/quick-download-button-info><\/div>\n\n\n\n<h4 class=\"wp-block-heading translation-block\" id=\"h-key-takeaways\"><strong>Principaux enseignements<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Les limites du discours occidental<\/strong>:&nbsp;The Western portrayal of the Russia-Ukraine conflict as a democracy-autocracy struggle highlights values like freedom and human rights. However, this narrative is less effective with audiences in the Global South, who are more focused on cooperation with Russia.<\/li>\n\n\n\n<li><strong>Russia&#8217;s Global Ties and Western Hypocrisy<\/strong>:&nbsp;Russia maintains close ties with countries in Asia, Latin America, the Middle East, and Africa, preventing its complete isolation. Labeling the conflict as a fight between democracies and autocracies raises questions about Western hypocrisy, as the West cooperates with less democratic states and faces internal democratic challenges.<\/li>\n\n\n\n<li><strong>Repenser le discours pour obtenir un soutien mondial<\/strong>:&nbsp;To gain wider support for Ukraine, the narrative should shift to focus on Russia&#8217;s breaches of international law and the importance of upholding the United Nations Charter. This approach can challenge Russia&#8217;s historical and neo-imperialist actions.&nbsp;Highlighting&nbsp;Russia\u2019s historical imperialism<strong>&nbsp;<\/strong>et son n\u00e9o-imp\u00e9rialisme peut aider \u00e0 faire comprendre l\u2019essence de la politique \u00e9trang\u00e8re russe.<\/li>\n\n\n\n<li><strong>Aborder l\u2019ordre d\u2019apr\u00e8s-guerre froide et dialoguer avec le Sud global<\/strong>:&nbsp;The global framing of the conflict should acknowledge that the post-Cold War order was severely damaged by Russia when it invaded Ukraine. Engaging with the Global South, advocating for UN reform, and emphasizing their representation in global governance can help build bridges between the West and the Global South.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"355\" src=\"https:\/\/tdcenter.org\/wp-content\/uploads\/2023\/12\/image-4-1024x355.png\" alt=\"Cover image for: Reaching the Global South: The Challenge of Communicating Russia\u2019s War against Ukraine\" class=\"wp-image-21451\" srcset=\"https:\/\/tdcenter.org\/wp-content\/uploads\/2023\/12\/image-4-1024x355.png 1024w, https:\/\/tdcenter.org\/wp-content\/uploads\/2023\/12\/image-4-600x208.png 600w, https:\/\/tdcenter.org\/wp-content\/uploads\/2023\/12\/image-4-768x266.png 768w, https:\/\/tdcenter.org\/wp-content\/uploads\/2023\/12\/image-4-18x6.png 18w, https:\/\/tdcenter.org\/wp-content\/uploads\/2023\/12\/image-4.png 1194w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The onset of Russia\u2019s full-scale invasion of Ukraine has ushered in a distinctive mode of discussing the conflict. In the West, the Russian incursion into its neighbor, Ukraine, is portrayed as a clash between&nbsp;democracy and autocracy. Joe Biden\u2019s administration in the US has found it imperative to secure both&nbsp;international and domestic support for Washington\u2019s stance on aiding Ukraine. The US has framed the war&nbsp;using concepts well understood in the West and widely supported across the Atlantic and beyond, namely freedom, democracy, human rights, and equality. However, amid an intense polarization of the global&nbsp;community due to Russia\u2019s invasion of Ukraine and other pressing global concerns, the effectiveness of&nbsp;this chosen narrative leaves much to be desired. Moving beyond mere concepts, the invasion&#8217;s profound repercussions, spanning energy prices, alliances, and food security, necessitate reconsidering communication strategies. To garner widespread support for Ukraine, there&#8217;s an urgent need to transition from the democracy-autocracy binary to a narrative inclusive of shared global concerns, reaching countries worldwide that often feel neglected but wield influence in international politics.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Democracy vs Autocracy? Western Narrative and Russia\u2019s Incomplete&nbsp;Isolation<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">This recalibration is crucial for managing the ongoing conflict and acknowledges the broader implications for the future of the international order. Therefore, refining communication approaches emerges as a strategic imperative, as it recognizes the interconnectedness of global challenges and strives for a narrative that extends beyond Western perspectives. The significant global repercussions resulting from the Russian invasion of Ukraine, such as heightened energy prices, shifting alliances, and food insecurity, underscore the critical need to involve a broader spectrum of states in discussions about addressing the ongoing Russian invasion and achieving a just peace for Ukraine. Therefore, changing the way we&nbsp;communicate about Russia\u2019s war against Ukraine&nbsp;is essential if the West genuinely aims to broaden support for Ukraine and its position. Language, word choice, and narrative have a profound impact on international politics and play a vital role in signaling intentions.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignright size-full is-resized\"><img decoding=\"async\" width=\"472\" height=\"298\" src=\"https:\/\/tdcenter.org\/wp-content\/uploads\/2023\/12\/image-4.jpeg\" alt=\"Cover image for: Alcanzar el Sur Global: El Reto de Comunicar la Guerra de Rusia contra Ucrania\" class=\"wp-image-21462\" style=\"width:411px;height:auto\" srcset=\"https:\/\/tdcenter.org\/wp-content\/uploads\/2023\/12\/image-4.jpeg 472w, https:\/\/tdcenter.org\/wp-content\/uploads\/2023\/12\/image-4-18x12.jpeg 18w\" sizes=\"(max-width: 472px) 100vw, 472px\" \/><figcaption class=\"wp-element-caption\"><em>Le pr\u00e9sident russe Vladimir Poutine rencontre la<\/em><br><em>d\u00e9l\u00e9gation du Mozambique et son pr\u00e9sident, <\/em><br><em>Filipe Nyusi, au sommet Russie-Afrique <\/em><br><em>\u00e0 Saint-P\u00e9tersbourg le 27 juillet 2023. ALEXEY<\/em><br><em>DANICHEV \/ AFP<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-left wp-block-paragraph\">Le recours au<strong> <\/strong>discours opposant d\u00e9mocratie et autocratie ne trouve pas d\u2019\u00e9cho aupr\u00e8s des communaut\u00e9s et des publics non occidentaux. Guid\u00e9s par leurs int\u00e9r\u00eats et les avantages potentiels de cette coop\u00e9ration, plut\u00f4t que par des consid\u00e9rations id\u00e9ologiques, les \u00c9tats non occidentaux continuent de collaborer avec la Russie. Ils estiment que cette coop\u00e9ration leur offre davantage d\u2019avantages qu\u2019une rupture compl\u00e8te des liens sans rien recevoir en retour. C\u2019est pourquoi les sanctions impos\u00e9es par les \u00c9tats-Unis, l\u2019UE, le Royaume-Uni, le Canada et d\u2019autres \u00c9tats n\u2019ont pas eu d\u2019effet d\u00e9cisif : la Russie parvient \u00e0 exploiter les failles des \u00c9tats qui n\u2019ont pas adopt\u00e9 de mesures restrictives. En outre, sur le plan de la coop\u00e9ration militaire, le r\u00e9gime russe re\u00e7oit encore un soutien limit\u00e9 de pays tels que l\u2019Iran, qui fournit des drones, et la Cor\u00e9e du Nord, qui fournit des munitions. La Russie continue de participer \u00e0 des exercices militaires, que ce soit avec le B\u00e9larus, la Chine ou des membres de l\u2019Organisation de coop\u00e9ration de Shanghai (OCS).&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It is predictable that under external pressure, sanctions, and in the context of an International Criminal Court (ICC) warrant for the arrest of Vladimir Putin, Russia will turn its attention beyond the West to&nbsp;regions such as Asia, Latin America, the Middle East, and Africa. Despite the collective West\u2019s efforts to&nbsp;isolate Moscow, it manages to avoid becoming a global pariah due to its close relations with Beijing and other developing world capitals. Russia has invested significantly in its relationships with these countries, including trade and involvement in regional conflicts in the Middle East, Africa, and the Caucasus, thereby bolstering its regional influence. To maintain its international ties and compensate for losing relations with the West, Moscow is forced to consider countries in the so-called \u201cGlobal South.\u201d<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Le Sud global, sa perception de la guerre russo-ukrainienne et son exposition \u00e0 la propagande<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">The term \u201cGlobal South\u201d is somewhat ambiguous&nbsp;and can be understood in various ways, either referring to nations of the Non-Aligned&nbsp;Movement during the Cold War, the UN\u2019s Group&nbsp;of 77 primarily encompassing developing countries or countries classified as low-income or middle-income by the World Bank. Geographically, it includes countries in Africa, Asia, Oceania, Latin America, and the Caribbean.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Il importe de noter que ces pays connaissent une croissance \u00e9conomique et que leur voix compte dans les organisations internationales telles que l\u2019ONU et d\u2019autres forums multilat\u00e9raux. L\u2019invasion russe de l\u2019Ukraine a soulign\u00e9 l\u2019\u00e9volution du paysage mondial, dans lequel les pays du Sud global exercent une influence consid\u00e9rable. Bien que le Sud global soit divers sur le plan des politiques \u00e9trang\u00e8res, des croyances, des religions et bien d\u2019autres aspects, ces pays cherchent g\u00e9n\u00e9ralement \u00e0 \u00e9viter d\u2019\u00eatre entra\u00een\u00e9s dans la rivalit\u00e9 entre grandes puissances et se positionnent comme des acteurs ind\u00e9pendants sur l\u2019\u00e9chiquier g\u00e9opolitique.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">While rallying support for Ukraine is grounded in shared values, using the democracy versus autocracy narrative poses challenges. It&nbsp;undermines the West\u2019s ability to garner support&nbsp;for its position on Ukraine from the Global South. By repeatedly employing this narrative, the United States and the West open themselves to counterarguments from the Global South, whichperceives Russia\u2019s invasion of Ukraine as part of Washington\u2019s geopolitical power struggle. This&nbsp;leads to scenarios where the US is seen as waging a proxy war against Russia or even China, which gains traction among populations in those countries. Consequently, Ukraine appears to lack agency in the conflict on its sovereign territory.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Russia\u2019s propaganda machine has been&nbsp;portraying Ukraine as a Western puppet since at least the 2014 Revolution of Dignity when the Kremlin believed that the West was orchestrating&nbsp;a democratic shift in Ukraine to create an \u201canti-&nbsp;Russia\u201d entity. By perpetuating this narrative,&nbsp;Russia has achieved some success in the Global South, especially where the West is viewed as aggressive, hypocritical, or colonial due to past experiences of American or Western&nbsp;interference. Russia\u2019s aggressive propagandaaims to convince audiences that Ukraine is a failed state surviving solely thanks to the US and the EU, with its primary purpose being to counter Russia. It is crucial to combat this Russian narrative of Ukraine as a Western puppet and adopt a framing other than democracy versus autocracy.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Faire face aux hypocrisies : l\u2019\u00e9rosion d\u00e9mocratique et les relations de l\u2019Occident avec les \u00c9tats non d\u00e9mocratiques<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Qualifier le conflit entre la Russie et l\u2019Ukraine de comp\u00e9tition mondiale entre d\u00e9mocraties et autocraties soul\u00e8ve, dans le Sud global, des questions sur la d\u00e9finition et les crit\u00e8res de la d\u00e9mocratie. De plus, cela expose les \u00c9tats-Unis et l\u2019Occident \u00e0 des accusations d\u2019hypocrisie, ce qui engendre des malentendus et \u00e9rode la confiance dans leurs relations avec le Sud global.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Significantly, global democracy is under threat, as indicated by&nbsp;data from Freedom House&nbsp;showing that in 2022, the gap between countries experiencing improvements in political rights and civil liberties, and those witnessing declines reached its lowest point in 17 years of global deterioration. Populist leaders, far-right parties, and nationalist movements jeopardize democratic norms and traditions in their respective countries.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignleft size-full is-resized\"><img decoding=\"async\" width=\"430\" height=\"268\" src=\"https:\/\/tdcenter.org\/wp-content\/uploads\/2023\/12\/image-1.jpeg\" alt=\"Cover image for: Reaching the Global South: The Challenge of Communicating Russia\u2019s War against Ukraine\" class=\"wp-image-21453\" style=\"width:333px;height:auto\" srcset=\"https:\/\/tdcenter.org\/wp-content\/uploads\/2023\/12\/image-1.jpeg 430w, https:\/\/tdcenter.org\/wp-content\/uploads\/2023\/12\/image-1-18x12.jpeg 18w\" sizes=\"(max-width: 430px) 100vw, 430px\" \/><figcaption class=\"wp-element-caption\"><em>Le pr\u00e9sident hongrois Viktor Orb\u00e1n<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">This issue also affects the EU, as seen in Hungary with its illiberal leader, Viktor Orb\u00e1n, weakening democratic&nbsp;institutions and undermining media freedom. Poland\u2019s&nbsp;judicial reforms have strained its relations with Brussels. Besides the EU, there are human rights concerns in Turkey, a NATO member and a complex ally of the West. Notably, even the United States faced an assault on its democracy when supporters of Donald Trump stormed the US Congress following his defeat in the 2020 presidential election.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">While this list could continue, the point is that the West cooperates with less democratic partners. If the majority of the world is non-democratic according to Western standards, why then do the United States and the West seek relations with these countries? The rational assessment is that such cooperation is beneficial for various political, security, economic, and trade reasons. Erecting barriers and limiting potentially fruitful and advantageous partnerships would be unwise. Therefore, the use of the democracy versus autocracy narrative is unlikely to be perceived by the Global South as meaningful. Moreover,&nbsp;framing Russia\u2019s war against Ukraine in such terms raises numerous questions about standards of&nbsp;democracy and who assesses them rather than conveys a clear message to the Global South.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hence, it has become evident that repeating this narrative does not yield concrete results in garnering global support for Ukraine beyond the West and its traditional partners, including Japan, South Korea,&nbsp;Australia, and New Zealand. The narrative of a world in transition and the imperative to \u201cpush back against authoritarianism,\u201d as used by President Joe Biden in various foreign policy speeches, seems to have&nbsp;reached its limits. It has already garnered the support of the EU and NATO for Ukraine, and countries in Asia and elsewhere threatened by authoritarian neighbors have become more aligned. However, to foster a global understanding between the West and the rest of the world, a reshaping of how we communicate&nbsp;about Russia\u2019s war is essential.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Repenser les discours : du respect du droit international et de la mise au jour de l\u2019imp\u00e9rialisme russe \u00e0 l\u2019engagement avec le Sud global<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">First and foremost, the primary message to the Global South should focus on referencing the severe violations of international law committed by Russia, which have caused immense suffering to the people&nbsp;of Ukraine. No state can feel secure if Russia\u2019s invasion succeeds and Ukraine is forced into negotiations&nbsp;that reward Russia\u2019s aggression with Ukrainian territory. The security of any nation is jeopardized if Russia&#8217;s&nbsp;invasion prevails, compelling Ukraine into negotiations that essentially reward Russia&#8217;s aggression with Ukrainian territory. In the contemporary era, the idea that military power and coercion alone can dictate what is considered just and right is utterly intolerable. In a world that aspires to uphold principles of justice and fairness, succumbing to acts of aggression that undermine international norms challenges the very&nbsp;foundation of global security and cooperation. Any framing of Russia\u2019s invasion of Ukraine should&nbsp;unequivocally define it as a war of aggression and emphasize the imperative of restoring belief in international law and the United Nations Charter. Ukraine\u2019s right to self-defense must always be&nbsp;underscored. As mentioned by Ukraine\u2019s President, Volodymyr Zelenskyi, since 2014, Russia has violated&nbsp;over 400 bilateral and multilateral treaties and conventions, including primary documents such as:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Charte des Nations unies,<\/li>\n\n\n\n<li>Convention des Nations unies pour la r\u00e9pression du financement du terrorisme,<\/li>\n\n\n\n<li>Convention des Nations unies pour la pr\u00e9vention et la r\u00e9pression du crime de g\u00e9nocide,<\/li>\n\n\n\n<li>Conventions de La Haye r\u00e9gissant les lois et coutumes de la guerre, Convention internationale pour la protection de toutes les personnes contre les disparitions forc\u00e9es,<\/li>\n\n\n\n<li>Convention pour la protection des biens culturels en cas de conflit arm\u00e9,<\/li>\n\n\n\n<li>Convention des Nations unies sur l\u2019\u00e9limination de toutes les formes de discrimination raciale,<\/li>\n\n\n\n<li>Convention des Nations unies sur le droit de la mer, Acte final de la Conf\u00e9rence sur la s\u00e9curit\u00e9 et la coop\u00e9ration en Europe de 1975 (Accords d\u2019Helsinki),<\/li>\n\n\n\n<li>Convention europ\u00e9enne de sauvegarde des droits de l\u2019homme et des libert\u00e9s fondamentales,<\/li>\n\n\n\n<li>Statut du Conseil de l\u2019Europe,<\/li>\n\n\n\n<li>M\u00e9morandum de Budapest sur les garanties de s\u00e9curit\u00e9 li\u00e9es \u00e0 l\u2019adh\u00e9sion de l\u2019Ukraine au trait\u00e9 sur la non-prolif\u00e9ration des armes nucl\u00e9aires.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Additionally, Russia has undermined the Nuclear Non-Proliferation Treaty by threatening Ukraine and other states with nuclear weapons and deploying tactical nuclear weapons to Belarus. While this is not an exhaustive list of international agreements violated or undermined by Russia, it should convey to countries in the Global South the importance of applying international law consistently to all states, regardless of&nbsp;their status. In this context, it is also critical to voice Russia\u2019s actions that could be classified as genocide,&nbsp;ecocide, war crimes, and crimes against humanity. The crime of child abduction, on an unprecedented scale, with over 200,000 Ukrainian children abducted by Moscow, should be a top priority.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Y a-t-il une place pour un discours anticolonial ?<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">It is crucial to bring Russia\u2019s imperialist past and its ongoing neo-imperialist actions into focus. What\u2019s&nbsp;noteworthy is that not only do non-Western states tend to overlook Russia\u2019s history, but the West itself has long neglected the nature of Russia\u2019s foreign policy, particularly in its neighboring regions. Therefore, referencing various periods of Russian history, from the Tsardom of Russia and Tsardom of Muscovy in the 16th century to the Russian Empire in the 18th century, the Soviet Union in the 20th century, and&nbsp;modern Russia can shed light on the essence of Russia\u2019s foreign policy&nbsp;\u2013&nbsp;a history of conquest and ruthless exploitation of people. It is especially relevant to view&nbsp;Russia\u2019s modern foreign policy as neo-imperial, rooted in a deep longing for lost past glory and major power status previously recognized during the Soviet Union era.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignright size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"428\" height=\"480\" src=\"https:\/\/tdcenter.org\/wp-content\/uploads\/2023\/12\/image-2.jpeg\" alt=\"Cover image for: Reaching the Global South: The Challenge of Communicating Russia\u2019s War against Ukraine\" class=\"wp-image-21454\" style=\"width:325px;height:auto\" srcset=\"https:\/\/tdcenter.org\/wp-content\/uploads\/2023\/12\/image-2.jpeg 428w, https:\/\/tdcenter.org\/wp-content\/uploads\/2023\/12\/image-2-11x12.jpeg 11w\" sizes=\"(max-width: 428px) 100vw, 428px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">La Russie m\u00e8ne diverses campagnes d\u2019information visant \u00e0 d\u00e9former les \u00e9v\u00e9nements historiques afin de l\u00e9gitimer ses politiques actuelles. L\u2019objectif de ces politiques est de nier l\u2019existence de l\u2019\u00c9tat ukrainien et d\u2019affirmer qu\u2019il n\u2019y a jamais eu d\u2019\u00c9tat ukrainien ind\u00e9pendant, tout en soutenant que les Ukrainiens sont essentiellement des Russes, discours fr\u00e9quemment mis en avant dans les interventions du pr\u00e9sident Poutine. Par ces efforts, le Kremlin cherche \u00e0 saper les initiatives du gouvernement ukrainien visant \u00e0 prot\u00e9ger sa souverainet\u00e9, \u00e0 promouvoir une identit\u00e9 politique ukrainienne unie, \u00e0 prendre ses distances avec une Russie imp\u00e9riale belliqueuse et \u00e0 favoriser l\u2019int\u00e9gration aux communaut\u00e9s europ\u00e9ennes et euro-atlantiques.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The communication surrounding Russia\u2019s war should emphasize&nbsp;Russia\u2019s push for&nbsp;regaining hegemony&nbsp;through exploiting its neighbors, as this message can resonate with Global South audiences. However, it is challenging due to the&nbsp;historical legacy of Western imperialism. Furthermore, considering Russia\u2019s historic ambition of \u201chelping enslaved peoples in non-Western regions\u201d and its involvement in various&nbsp;conflicts and weapon supplies to non-Western nations can complicate the success of this narrative. Interestingly, even now, Russia tries to buy the loyalty of the Global South, as, for instance, during the recent Russia-Africa Summit, when Vladimir Putin suggested Moscow can ship free grain to African states. The President of Zimbabwe, for instance, declined the \u201cgift\u201d offered by the Russian President. The rationale&nbsp;behind providing free grain could be that Russia attempts to enhance its influence over the Global South. This maneuver is a tactic to divert attention from the primary issue, which is Russia\u2019s war of conquest against Ukraine that causes challenges for the Global South. Furthermore, the Kremlin\u2019s withdrawal from&nbsp;the Grain Deal poses a substantial threat to global peace, security, and the stability of food supply chains and exposes countries of the Global South even more to the threat of hunger.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That is why, to change the perception of Russia in the Global South, this narrative should be combined with the other suggested framings to reinforce each other. As long as countries of the Global South, including China, have been subject to imperialism, refreshing memory of Russian imperialism could be&nbsp;essential. Depiction of Ukraine as a victim of Russia\u2019s past imperialist policies and revanchist policies of&nbsp;today might be a message that is relatable to the countries of the Global South. This is one of the ways to&nbsp;transform Russia\u2019s image as a savior in the non-West, followed by highlighting the global consequences&nbsp;of Russia\u2019s invasion of Ukraine.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Pr\u00e9sentation mondiale de la guerre men\u00e9e par la Russie co<\/strong><strong>ntre l\u2019Ukraine et construction de ponts avec le Sud global<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">When discussing Russia\u2019s invasion of Ukraine on a global scale, a clear message must be conveyed: Russia&nbsp;has disrupted the post-Cold War order. Or even more dramatically, as mentioned by the US Secretary of&nbsp;State Anthony Blinken: \u201cBut what we\u2019re experiencing now is more than a test of the post-Cold War order.&nbsp;It\u2019s the end of it.\u201d This rules-based order was built on the principles of state sovereignty, territorial integrity, and peaceful coexistence. However, this message can be problematic due to the complex views in the&nbsp;Global South. Many in the Global South question: \u201cRules set by whom?\u201d Their historical memory and past&nbsp;experiences of colonialism play a significant role in shaping their positions. The Global South asserts that they were not at the negotiation table when the West, especially the US, was determining the direction of the international order. When coerced into supporting Ukraine and choosing a side, it is unlikely to yield results.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Non-Western countries choose their partners based on the benefits they offer and their national interests, not their political systems. The Global South is clear in its desire to avoid another Cold War. However, balancing between major powers does not mean&nbsp;their stance on Russia is unalterable. It\u2019s important to&nbsp;acknowledge that the world and the Global South have evolved. Formerly non-aligned states have gained more power and have their interests. It is logical for them to seek a more active role in global governance and equal representation. In this realm, Positive steps have already been taken. Multilateral meetings which took place in Denmark, Saudi Arabia, and Malta between Ukraine and the Western coalition and members of the Global South actively contributed to discussions of President Volodymyr Zelenskyi\u2019s Peace Formula.&nbsp;Now, the count of participating countries is increasing with each successive summit which contributes to establishing a shared understanding of the peace and resilient international order post-conflict among a bigger number of countries.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignright size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"594\" height=\"344\" src=\"https:\/\/tdcenter.org\/wp-content\/uploads\/2023\/12\/image-3.jpeg\" alt=\"Cover image for: Reaching the Global South: The Challenge of Communicating Russia\u2019s War against Ukraine\" class=\"wp-image-21455\" style=\"width:436px;height:auto\" srcset=\"https:\/\/tdcenter.org\/wp-content\/uploads\/2023\/12\/image-3.jpeg 594w, https:\/\/tdcenter.org\/wp-content\/uploads\/2023\/12\/image-3-18x10.jpeg 18w\" sizes=\"(max-width: 594px) 100vw, 594px\" \/><figcaption class=\"wp-element-caption\"><em>Des repr\u00e9sentants de plus de 40 pays, <\/em><br><em>dont la Chine, l\u2019Inde et les \u00c9tats-Unis, posent pour une photo de <\/em><br><em>famille lors de pourparlers \u00e0 Djeddah, en Arabie saoudite, <\/em><br><em>le 6 ao\u00fbt 2023, afin de progresser vers une <\/em><br><em>peaceful end to Russia&#8217;s war in Ukraine. Saudi Press <\/em><br><em>Agency\/Handout via REUTERS<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Consequently, there is a pressing need for long-overdue reform of the United Nations and the Security Council, with increased representation for countries from Asia, Africa, Latin America, and other regions. Various platforms where the&nbsp;Global South\u2019s voice is heard, such as&nbsp;BRICS, SCO, and G20, are already gaining prominence.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Advocating for UN reform can help bridge the gap between the West and the Global South and demonstrate a genuine commitment to engaging with the Global South to address pressing global issues, including Russia\u2019s invasion of Ukraine. Supporting the Global South regarding Russia\u2019s invasion is not solely a political issue; it involves a blend of political factors, economic interests, trade considerations, and more. It appears that the West has been using a stick concerning the Global South and its stance on Ukraine without exploring in detail how the West could mitigate potential losses resulting from&nbsp;a change in position and Russia\u2019s response.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Changing how we communicate about Russia\u2019s war does not imply abandoning our commitment to&nbsp;democracy and universal freedoms. Washington must engage with the Global South to maintain US global leadership. If the communication strategy of the war remains unchanged, China and Russia will gain more influence over the developing world. States that feel compelled to pick sides and repeatedly hear about the imperfections of their democracies are less likely to cooperate with the West. This would lead them to seek partnerships with non-democratic China, whose influence is growing, and make Russia more appealing. Reshaping the communication strategy and taking steps toward greater engagement and representation of countries in international institutions and governance can help build trust with the&nbsp;Global South, a crucial factor in supporting Ukraine\u2019s defense against Russia.<\/p>\n\n\n\n<h4 class=\"wp-block-heading translation-block\"><strong>Conclusions<\/strong><strong><\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">The position of the Global South in the Russo-Ukrainian War remains crucial for several reasons, including the impact of sanctions, their role in international institutions, and their increasing political and&nbsp;geopolitical influence. Aiming to gather global support for Ukraine\u2019s quest to preserve its sovereignty and&nbsp;territorial integrity, the language and framing of Russia\u2019s invasion of Ukraine must be adjusted. This does&nbsp;not mean the West should completely abandon the ideals and values of democracy, which hold significant importance for its people. However, changing the communication strategy is essential to avoid charges of hypocrisy, which only fuels more fears and misunderstandings. It also implies that while internal communication between the US and its partners is based mainly on shared values and vision, the same communication pattern of the struggle between democracies and autocracies in the international system will not resonate with those in the Global South. It is due to historical factors, reluctance to jeopardize relations with Russia without seeing viable alternatives, and the desire to maintain more autonomy in their foreign policies without aligning with any particular side.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Que peut-on faire pour combattre les discours existants et d\u00e9velopper une coop\u00e9ration saine sur cette question ? L\u2019Occident devrait envisager de repenser sa communication en s\u2019appuyant sur plusieurs messages fondamentaux :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Russia\u2019s invasion of Ukraine is an unquestionable breach of international law and numerous&nbsp;bilateral and multilateral treaties, alongside mentioning actions falling under the definition of genocide and other international crimes.<\/li>\n\n\n\n<li>L\u2019invasion russe de l\u2019Ukraine est une guerre imp\u00e9riale de conqu\u00eate et une qu\u00eate d\u2019h\u00e9g\u00e9monie.<\/li>\n\n\n\n<li>La Russie d\u00e9truit l\u2019ordre international d\u2019apr\u00e8s-guerre froide, ce qui a une incidence directe sur le Sud global.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">La position du Sud global \u00e0 l\u2019\u00e9gard de la Russie ne doit pas \u00eatre tenue pour acquise ni consid\u00e9r\u00e9e comme immuable. L\u2019Occident devrait plut\u00f4t s\u2019employer \u00e0 communiquer avec ces pays, \u00e0 instaurer la confiance et \u00e0 fa\u00e7onner des perceptions mutuelles produisant des r\u00e9sultats mondiaux significatifs. Un d\u00e9bat s\u00e9rieux devrait s\u2019ouvrir sur les moyens d\u2019am\u00e9liorer le syst\u00e8me de l\u2019ONU et d\u2019accro\u00eetre la repr\u00e9sentation du Sud global. Cela peut signaler un v\u00e9ritable int\u00e9r\u00eat des \u00c9tats-Unis et de l\u2019Occident \u00e0 travailler avec le Sud global. Plus l\u2019Occident s\u2019accrochera au discours opposant d\u00e9mocratie et autocratie sans tenir compte du d\u00e9sir du Sud global d\u2019une plus grande repr\u00e9sentation dans la gouvernance mondiale, plus celui-ci se sentira \u00e9loign\u00e9 de l\u2019Occident et enclin \u00e0 favoriser la Russie et la Chine.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"wp-block-paragraph translation-block\"><em>Avertissement : les points de vue, pens\u00e9es et opinions exprim\u00e9s dans les articles publi\u00e9s sur ce site n\u2019appartiennent qu\u2019\u00e0 leurs auteurs et ne refl\u00e8tent pas n\u00e9cessairement ceux du Transatlantic Dialogue Center, de ses comit\u00e9s ou de ses organisations affili\u00e9es. Ces articles visent \u00e0 stimuler le dialogue et la discussion et ne repr\u00e9sentent pas les positions politiques officielles du Transatlantic Dialogue Center ni de toute autre organisation \u00e0 laquelle les auteurs peuvent \u00eatre associ\u00e9s.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>Key Takeaways The onset of Russia\u2019s full-scale invasion of Ukraine has ushered in a distinctive mode of discussing the conflict. In the West, the Russian incursion into its neighbor, Ukraine, is portrayed as a clash between&nbsp;democracy and autocracy. Joe Biden\u2019s administration in the US has found it imperative to secure both&nbsp;international and domestic support for [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":21450,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[60,13,57],"tags":[],"topic":[99,93,84,86,92],"class_list":["post-21447","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-asiaen","category-en-analyses","category-eng-latin-america-caribbean","topic-disinformation","topic-geopolitics","topic-russia","topic-ukraine","topic-war"],"mb":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.6 (Yoast SEO v25.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Communicating Russia\u2019s War to the Global South | TDC<\/title>\n<meta name=\"description\" content=\"Reaching the Global South requires framing Russia\u2019s war through international law, neo-imperialism and stronger representation in the United Nations.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tdcenter.org\/fr\/2023\/12\/28\/reaching-the-global-south-the-challenge-of-communicating-russias-war-against-ukraine\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Communicating Russia\u2019s War to the Global South\" \/>\n<meta property=\"og:description\" content=\"Reaching the Global South requires framing Russia\u2019s war through international law, neo-imperialism and stronger representation in the United Nations.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tdcenter.org\/fr\/2023\/12\/28\/reaching-the-global-south-the-challenge-of-communicating-russias-war-against-ukraine\/\" \/>\n<meta property=\"og:site_name\" content=\"Transatlantic Dialogue Center\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Transatlantic-Dialogue-Center-105645698740463\" \/>\n<meta property=\"article:published_time\" content=\"2023-12-28T10:42:26+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-04T09:01:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/tdcenter.org\/wp-content\/uploads\/2023\/12\/unnamed.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"508\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Alina Horbenko\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Communicating Russia\u2019s War to the Global South\" \/>\n<meta name=\"twitter:description\" content=\"Reaching the Global South requires framing Russia\u2019s war through international law, neo-imperialism and stronger representation in the United Nations.\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alina Horbenko\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"18 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/tdcenter.org\/2023\/12\/28\/reaching-the-global-south-the-challenge-of-communicating-russias-war-against-ukraine\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/tdcenter.org\/2023\/12\/28\/reaching-the-global-south-the-challenge-of-communicating-russias-war-against-ukraine\/\"},\"author\":{\"name\":\"Alina Horbenko\",\"@id\":\"https:\/\/tdcenter.org\/#\/schema\/person\/80009f5c977ad6af93392a183d2126e9\"},\"headline\":\"Reaching the Global South: The Challenge of\u00a0Communicating Russia\u2019s War against\u00a0Ukraine\",\"datePublished\":\"2023-12-28T10:42:26+00:00\",\"dateModified\":\"2026-07-04T09:01:47+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/tdcenter.org\/2023\/12\/28\/reaching-the-global-south-the-challenge-of-communicating-russias-war-against-ukraine\/\"},\"wordCount\":3898,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/tdcenter.org\/#organization\"},\"image\":{\"@id\":\"https:\/\/tdcenter.org\/2023\/12\/28\/reaching-the-global-south-the-challenge-of-communicating-russias-war-against-ukraine\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/tdcenter.org\/wp-content\/uploads\/2023\/12\/unnamed.jpg\",\"articleSection\":[\"Asia\",\"English Analyses\",\"Latin America &amp; 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